The ANIMAL GENOME brand was founded by a creative person in collaboration with life.
Hello, I'm Vitaliy Zanadvorov. I was born in Kyiv, into a family of musicians. Therefore, since childhood I have lived in the space of creativity: music, drawing, sculpture. But at the same time, there has always been another side of me – wild, strong, explosive. I’ve always tried to let it out in a peaceful way – through sport, through competition.
On the tennis court I noticed something:
people who seem calm and “normal” in everyday life turn into wild animals after just a few games. Their eyes burn, their hands shake, rackets fly, game plans collapse, voices break. And I’m one of them.
Many people call it not normal…
Fuck normal! All this means one thing – you are alive.
With time I realized: the goal is not to kill this beast inside, but to tame it.
Not to be ashamed that you can:
– burst into tears after a match,
– shout at your opponent,
– smash a racket on the court,
– argue with your partner,
– get angry at yourself,
– lose your temper.
But becoming a true predator is a different level.
When you control yourself instead of being carried away.
When your emotions are not chaos, but your weapon.
When your body, mind, and aggression play on the same team.
Total self-control – and you step beyond the limits of just being “normal”.
ANIMAL GENOME is a brand for these people.
For those who:
• are not ashamed of their emotions,
• are hunting for their inner beast,
• choose bold colours over a grey crowd,
• want to be part of a community where you can be yourself,
• don’t need to prove anything to anyone,
• know that the main opponent is always the same – yourself.
This is the DNA of the brand:
about raw emotions, inner wildness,
about the path from a chaotic beast to a conscious predator,
about those who are not afraid to live as their full, untamed selves.
